Story: Merino Polo
Episode: 2
Presenter: Christina Morrissey
Air Date: 14th April 2024

Merino polo has created lightweight fabric that stays cool and is impervious to smell and sweat.

• Technological advancements and selective breeding have transformed merino wool into a highly modern and desirable natural fibre, shedding its previous reputation for being high maintenance and itchy.
• Polo shirts, widely used as uniforms by businesses and organizations, are predominantly made from synthetic fibres, contributing to environmental pollution.
• Over the past two decades, technology has significantly improved wool, making merino wool easy to care for and exceptionally soft against the skin.
• Despite the dominance of synthetic fibres, with approximately 400 million polo shirts sold annually, there is a substantial opportunity for natural wool to enter this market due to its renewable, biodegradable, and environmentally friendly properties.
• Merino wool's natural qualities make it ideal for hot and demanding environments like Western Australia. It regulates body temperature, keeping individuals cool, wicks moisture away from the body for effective evaporation, and provides protection against body odour.

For more information, head to:
https://themerinopolo.com.au/